Advertising is the practice and techniques employed to bring
attention to a product or service. Advertising aims to put a product or
service in the spotlight in hopes of drawing it attention from
consumers. It is typically used to promote a specific good or service,
but there are wide range of uses, the most common being the commercial
advertisement.
Marketing is the process of identifying customers and "creating,
communicating, delivering, and exchanging" goods and services for the
satisfaction and retention of those customers. It is one of the primary
components of business management and commerce.
A consumer is a person or a group who intends to order, or use
purchased goods, products, or services primarily for personal, social,
family, household and similar needs, who is not directly related to
entrepreneurial or business activities. The term most commonly refers to
a person who purchases goods and services for personal use.